Motivating Capex: What's the most critical consideration
Many argue that brand and specifications are the most critical aspects when motivating vehicle Capex. There are many who argue (especially accountants) that it’s the supplier who offers the best discount, while others simply remain with the brand they support due to personal relationships that build customer confidence – especially in the board room. However, most OEMs have turned their marketing strategy away from selling to long-term rental with full maintenance contracts. What is your take on this crucial development in HCV operation?
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